What was the name of McDonald's corporate company from 1960 onward?

From 1960 onward, the company's corporate name was McDonald's Corporation.

The name change reflected the growing importance of the McDonald's brand as Ray Kroc expanded the restaurant system through franchising. The business had previously operated under the name McDonald's Systems, Inc., a name tied to the operating methods and franchise structure developed during the company's early expansion.

The corporate name is distinct from the restaurant brand itself. Individual restaurants may be owned by franchisees or operated by the company, while McDonald's Corporation is the parent company associated with the global system.

The 1960 change happened during a major branding period that also included the growing use of the Golden Arches. It helped establish a single corporate identity as McDonald's moved beyond its original California locations.