What was the name of McDonald’s breakfast character introduced in 1980?

Birdie the Early Bird was the McDonald’s breakfast character introduced in 1980.

Birdie was created to promote McDonald’s breakfast menu, which had become an increasingly important part of the company’s business. She appeared in advertising alongside other McDonaldland characters and was associated especially with morning meals.

Her name directly reinforced the breakfast message: an early bird is someone who rises early, making the character easy for children and families to connect with the morning daypart.

Birdie is distinct from later McDonald’s breakfast promotions and from non-character slogans. She was a named animated mascot, not simply a logo or a product line.