What was the name of McDonald's bird mascot introduced in 1980 to promote breakfast?

McDonald's introduced Birdie the Early Bird in 1980 to promote its breakfast business.

Birdie was a bright-yellow character associated with getting up early and eating McDonald's breakfast. Her introduction gave the company a dedicated breakfast mascot at a time when breakfast was becoming an increasingly important part of the restaurant's daily business.

The character joined McDonald's wider cast of branded figures, including Ronald McDonald, the Hamburglar, Grimace, and Mayor McCheese. Unlike those characters' broader restaurant roles, Birdie was closely tied to morning meals and breakfast advertising.

A frequent mistake is to identify Birdie as an original 1960s McDonaldland character. She appeared later, in 1980, after McDonald's had already established its main fictional advertising world and several of its best-known characters.