What was the name of McDonald's bird character introduced in 1980?

McDonald's bird character introduced in 1980 was Birdie the Early Bird.

Birdie was created to promote McDonald's breakfast menu, which the company had been expanding since the introduction of the Egg McMuffin in the 1970s. Her name directly connected her character to the idea of getting up early for breakfast.

The character was yellow and wore flight-related clothing, including goggles and a scarf in many versions. She joined the existing McDonaldland cast and gave the breakfast business a dedicated visual representative.

Birdie is sometimes mistaken for a generic promotional mascot because she appeared in breakfast advertising rather than the chain's main burger campaigns. Her full name, “Birdie the Early Bird,” is the canonical character name.