What was the name of McDonald's advertising slogan introduced in 1971?

You Deserve a Break Today was the McDonald's advertising slogan introduced in 1971.

The campaign presented a visit to McDonald's as a welcome pause in a busy day. Its wording linked the restaurant to comfort and convenience rather than focusing only on speed or price. The slogan became one of the most memorable lines in American advertising.

The campaign was created by Needham Harper Steers and became especially famous through its musical commercial. In 1971, McDonald's was expanding its national identity, so a broad emotional message helped connect restaurants in different locations under one phrase.

People sometimes attribute the line to later McDonald's slogans, particularly I'm Lovin' It, but the two belong to different periods. You Deserve a Break Today is associated with the early 1970s, while I'm Lovin' It arrived decades later. The slogan is also notable because it made a routine restaurant visit sound like a personal reward.