What was the name of McDonald’s advertising campaign launched in 1960 that promoted its recognizable arches?

McDonald’s launched the advertising campaign “Look for the Golden Arches” in 1960.

The campaign made the restaurant’s distinctive yellow arches a navigational and promotional device. Instead of relying only on the restaurant name, McDonald’s encouraged motorists and customers to recognize the arches from a distance and associate them with the brand.

The campaign helped turn a building feature into a powerful national identity. It also came before several later McDonald’s slogans that became better known through television and radio advertising.

A common mix-up is “You Deserve a Break Today,” which was introduced later, in 1971. “McDonald’s Is Your Kind of Place” was also a later slogan. The 1960 campaign specifically centered on finding the arches.