What was the name of McDonald's advertising campaign featuring the phrase “Food, Folks and Fun”?

“Food, Folks and Fun” was itself a McDonald's advertising campaign slogan.

The phrase presented three elements that McDonald's wanted customers to associate with its restaurants: the menu, the people involved, and an enjoyable family atmosphere. It belonged to the company's period of positioning the restaurant as a place for shared experiences rather than only a source of quick food.

The wording is especially associated with McDonald's U.S. advertising in the 1980s. It is sometimes remembered as a general description of the brand instead of as a formal campaign line, which can make it difficult to distinguish from nearby slogans in McDonald's advertising history.

Other major lines, including “You Deserve a Break Today,” “We Love to See You Smile,” and “I'm Lovin' It,” came from different campaigns and periods. The repeated use of short, rhythmic phrases was a consistent feature of McDonald's branding.