McDonald's called its 2020 celebrity-focused advertising platform “Famous Orders.”
The campaign centered on well-known musicians and other public figures revealing customized McDonald's orders. By attaching recognizable names to particular meals, the company turned ordinary menu choices into shareable brand stories.
The platform built on the idea that customers' orders can express personality. Its advertisements presented the meals as familiar, repeatable combinations rather than as entirely new products.
“Famous Orders” is sometimes confused with the separate “Famous Meal” promotions that followed in later years. The campaign name refers to the broader branding idea of spotlighting notable customers and their orders.