What was the name of McDonald's 2024 anime-inspired global campaign?

WcDonald's was McDonald's 2024 anime-inspired global campaign.

The campaign turned a long-running fan parody into an official brand activation. It used a stylized W in place of the familiar M and presented McDonald's food and characters through visual conventions associated with anime and manga.

McDonald's had appeared in anime-inspired and fictional forms before, but WcDonald's gave that idea an official campaign name and broad international rollout. The activation included packaging, short animated content, and collaborations connected with Japanese animation creators.

The name is a playful fictional variation rather than a replacement for the McDonald's corporate name. That distinction matters because the campaign was temporary branding designed for entertainment and promotion. Its importance in branding history comes from showing how the company incorporated fan culture and internet-era visual references into a worldwide campaign.