What was the name of McDonald’s 2000s slogan that followed “Have You Had Your Break Today?” in U.S. advertising?

“We Love to See You Smile” was a McDonald’s slogan used in U.S. advertising during the 2000s.

The line emphasized customer happiness and the emotional reward of visiting McDonald’s. Its wording shifted attention from a specific meal or product to the experience of the customer, fitting the company’s broader use of family-friendly advertising and recognizable service imagery.

The slogan is sometimes mixed up with “I’m Lovin’ It,” which became McDonald’s major global campaign from 2003 onward. They are different phrases, although both use upbeat emotional language and appeared during overlapping years.

McDonald’s slogan timelines can vary by market, because local advertising agencies and national campaigns did not always use identical taglines. The answer here refers to the U.S. slogan listed in McDonald’s advertising histories.