What was the name of McDonald's 2000 advertising campaign built around the phrase “We Love to See You Smile”?

“We Love to See You Smile” was the name and central slogan of a McDonald's advertising campaign used around the turn of the 2000s.

The line focused on the emotional result of a restaurant visit rather than a particular food item. It positioned McDonald's as a place associated with happiness, family moments, and visible customer enjoyment. The campaign appeared before the company's later global “I'm Lovin' It” platform.

McDonald's advertising history includes many overlapping taglines, so dates and wording can be easy to mix up. “You Deserve a Break Today” belongs to the early 1970s, while “We Love to See You Smile” belongs to a later period and uses a different emotional appeal.

The campaign also demonstrates the company's long use of smiles and family imagery as brand assets. These themes later continued in other international and digital advertising, even when the exact slogan changed.