What was the name of McDonald's 1990s slogan that invited customers to ask, “Did Somebody Say McDonald's?”

McDonald’s used the slogan “Did Somebody Say McDonald’s?” in 1990s advertising.

The slogan was phrased as a conversational question, making the brand sound like a natural response to a discussion about food. That approach differed from earlier musical slogans such as “You Deserve a Break Today” and from the later global tagline “I’m Lovin’ It.”

McDonald’s advertising history includes many campaigns that were prominent for particular periods or markets. Because the company reused familiar themes of convenience, craving, and family dining, slogans from different decades can be difficult to place. The wording of this campaign is especially recognizable because it presents the restaurant name as the answer to an implied suggestion.

The phrase belongs to the pre-“I’m Lovin’ It” era. McDonald’s introduced “I’m Lovin’ It” globally in 2003, replacing the older campaign language with a shorter modern brand line.