McDonald's 1990s environmental campaign promoting recycling was called McRecycle.
The campaign formed part of McDonald's response to growing public concern about restaurant packaging and waste. The company promoted recycling and changes to packaging while using its familiar “Mc” naming style to make the initiative recognizable as a corporate program.
McDonald's environmental branding attracted attention because the company operated thousands of restaurants and served food in very large volumes. Packaging decisions that seemed small at one restaurant could have substantial effects across the system. The campaign therefore became part of a wider debate about disposable containers, recycling infrastructure, and corporate responsibility.
McRecycle is sometimes confused with later sustainability initiatives or with the general recycling symbols printed on packaging. The name refers specifically to the branded campaign, not to a particular container, menu item, or mascot.