What was the name of McDonald’s 1990s campaign featuring the slogan “Did somebody say McDonald’s?”

McDonald’s 1990s campaign featuring the slogan “Did somebody say McDonald’s?” was called “Did Somebody Say McDonald’s?”

The campaign used a conversational question as a branding device. Rather than describing a particular sandwich, the wording suggested that simply hearing the restaurant’s name could trigger interest or a desire to visit. This approach fit McDonald’s broader use of short, repeatable lines in television, radio, and outdoor advertising.

The slogan belongs to the period before “I’m lovin’ it” became McDonald’s global platform in 2003. It is therefore easy to confuse with other McDonald’s lines from the late twentieth century, including “We Love to See You Smile” and “Have You Had Your Break Today?”

McDonald’s advertising changed repeatedly across countries and years, so campaign wording was not always universal. The question is specifically tied to the 1990s campaign identified by this phrase, rather than to every advertisement that mentioned McDonald’s.