What was the name of McDonald’s 1990s advertising slogan centered on smiling customers?

McDonald’s 1990s advertising slogan centered on smiling customers was “We Love to See You Smile.”

The line presented McDonald’s as a place associated with customer happiness rather than focusing only on speed, price, or a particular menu item. It fit the company’s broader family-oriented advertising style during that period.

McDonald’s has used many slogans over its history, including “You Deserve a Break Today” and “I’m Lovin’ It.” These phrases belong to different campaigns and decades, which makes the dates important when identifying them.

The slogan’s wording is sometimes paraphrased as “We love seeing you smile,” but the established campaign line is “We Love to See You Smile.”