What was the name of McDonald's 1990s advertising campaign built around asking, “Did somebody say McDonald's?”

“Did Somebody Say McDonald's?” was a McDonald's advertising campaign of the 1990s.

The campaign used a conversational question as its central branding device. Instead of presenting a long product claim, the line suggested that merely mentioning McDonald's could trigger recognition or appetite. That approach made the slogan easy to repeat and adaptable to short television and radio advertisements.

McDonald's advertising history contains several similar-sounding lines, which can make campaign names difficult to distinguish. “You Deserve a Break Today” belongs to 1971, while “McDonald's and You” was used in the 1980s. “Did Somebody Say McDonald's?” belongs to the later 1990s period.

The campaign also illustrates a broader change in fast-food branding: slogans increasingly relied on spoken, everyday language. McDonald's could make its name the answer to a casual conversational prompt, reinforcing the chain's familiarity without needing to explain what the restaurant sold.