What was the name of McDonald’s 1980s slogan built around the phrase “It’s a good time”?

“It’s a Good Time for the Great Taste” was a McDonald’s slogan used in 1980s advertising.

The slogan connected the restaurant with enjoyment and flavor while keeping the wording broad enough to support multiple menu items. It reflected McDonald’s continuing shift toward memorable, music-friendly advertising lines rather than branding tied to a single product.

McDonald’s used many slogans across different countries and periods, and some campaigns overlapped or had regional versions. That makes short fragments such as “It’s a good time” easy to confuse with later taglines or with slogans from competing restaurant chains.

The slogan belongs to the period before “I’m Lovin’ It,” McDonald’s global campaign launched in 2003. It also followed the earlier “You Deserve a Break Today” campaign, showing how the company repeatedly refreshed its emotional advertising language while retaining familiar visual branding.