What was the name of McDonald’s 1980s advertising slogan that described the restaurant as a place for great taste?

McDonald’s 1980s advertising slogan describing the restaurant as a place for great taste was “It’s a Good Time for the Great Taste of McDonald’s.” The line connected a positive occasion with the company’s food and name.

The slogan was used during an era when McDonald’s advertising often combined an upbeat emotional message with a direct reference to taste. Its wording encouraged customers to associate a visit with a pleasant moment rather than presenting the restaurant only as a functional stop.

The phrase is sometimes shortened incorrectly to “Good Times,” which was used in a different McDonald’s slogan. Keeping the full wording matters because the taste-related line identifies the specific 1980s campaign.

McDonald’s later shifted toward shorter, more globally unified branding. “I’m Lovin’ It,” introduced worldwide in 2003, placed greater emphasis on a personal feeling and was designed to work across many markets.