McNugget Buddies was the name used for the group of animated Chicken McNuggets in McDonald's advertising.
The characters personified the bite-sized menu item by giving individual nuggets faces, limbs, and distinct personalities. This approach extended McDonald's long-running practice of turning products into recognizable advertising characters.
The McNugget Buddies appeared in promotional material aimed largely at children and helped make Chicken McNuggets more visually memorable. Their name referred to the characters collectively rather than to a single mascot.
They should not be confused with McDonald's broader McDonaldland cast. Ronald McDonald, Grimace, and the Hamburglar were recurring world characters, while the McNugget Buddies were product-centered figures tied specifically to Chicken McNuggets.