What was the name of McDonald's 1980s advertising character who promoted breakfast as an early riser?

Birdie the Early Bird was McDonald's 1980s advertising character who promoted breakfast as an early riser.

McDonald's introduced Birdie in 1980 as part of its effort to build a stronger identity around breakfast. The character's name and bird design directly suggested waking early, making her a natural spokesperson for the chain's morning menu and breakfast hours.

Birdie joined an established McDonaldland cast that included Ronald McDonald, Grimace, the Hamburglar, Mayor McCheese, and other fantasy figures. Unlike characters whose names referred mainly to hamburgers or restaurant leadership, Birdie was tied to a daypart: breakfast.

Her arrival reflected McDonald's growing investment in breakfast as a major business category. The chain had introduced the Egg McMuffin nationally in the 1970s, and breakfast advertising helped make morning visits part of McDonald's everyday brand identity.