What was the name of McDonald's 1980s advertising campaign featuring the slogan “McDonald's and You”?

The McDonald's and You campaign used the slogan “McDonald's and You” in McDonald's 1980s advertising.

The wording placed the customer beside the brand rather than focusing only on a particular menu item. That approach reflected a recurring pattern in McDonald's advertising: campaigns often tried to connect the restaurant with family routines, convenience, and an inviting social experience.

McDonald's has used many slogans across different decades, which makes campaign names especially easy to mix up. “You Deserve a Break Today” belongs to an earlier and particularly famous campaign, while “Nobody Can Do It Like McDonald's” was another later slogan. “McDonald's and You” should therefore be identified by its own wording and period rather than by the general idea of customer-focused advertising.

The campaign is a useful example of how the company repeatedly refreshed its branding while retaining the Golden Arches and the McDonald's name as its central identifiers.