What was the name of McDonald’s 1980s advertising campaign built around the phrase “McDonald’s and You”?

“McDonald’s and You” was the name of a McDonald’s advertising campaign built around that phrase.

The campaign reflected a period when McDonald’s advertising emphasized the relationship between the restaurant and its customers. The wording placed the consumer directly beside the brand, a common strategy in mass-market advertising intended to make a large chain feel personal and familiar.

McDonald’s has used many campaign names and slogans across different decades. “Food, Folks and Fun” belongs to an earlier campaign, while “Have You Had Your Break Today?” was used later. These similar-sounding lines are easy to confuse when the dates are not considered.

Campaign titles also differed from short taglines used in individual commercials. “McDonald’s and You” is remembered as a broader advertising campaign identity, illustrating how the company repeatedly refreshed its brand voice while retaining its core name.