What was the name of McDonald's 1980 advertising character associated with breakfast foods?

Birdie the Early Bird was McDonald’s 1980 advertising character associated with breakfast foods.

Birdie joined the McDonaldland cast during a period when McDonald’s was emphasizing its breakfast menu. The yellow bird was presented as an energetic early riser and was connected with breakfast promotions, especially the idea of starting the day at McDonald’s.

The character belonged to the same fictional advertising world as Ronald McDonald, Grimace, Hamburglar, and other McDonaldland figures. Birdie’s role was more specific than many of the earlier characters because her identity directly reinforced the restaurant’s breakfast positioning.

Birdie is sometimes confused with Speedee, the earlier chef-like mascot used before Ronald McDonald, or with Mac Tonight, a later nighttime advertising figure. These characters came from different periods and served different branding purposes.