What was the name of McDonald’s 1970s striped burglar mascot?

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The Hamburglar was McDonald’s striped burglar mascot introduced during the company’s 1970s character-marketing era.

The character was presented as a mischievous figure who tried to steal hamburgers. His black-and-white striped clothing, mask, and exaggerated behavior made him recognizable in the advertising world built around Ronald McDonald and other McDonald’s characters.

The Hamburglar is often confused with Speedee, the company’s earlier chef mascot, or with Grimace, another character from the same broader advertising universe. McDonald’s later redesigned the Hamburglar with a more modern appearance, but the character’s name and hamburger-stealing theme remained central to his identity.

Source: Wikipedia · fact-checked Oct. 2026

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