What was the name of McDonald’s 1970s character who wore a cheeseburger as a head?

Mayor McCheese was McDonald’s 1970s character who wore a cheeseburger as a head.

Mayor McCheese was one of the central figures in McDonaldland, McDonald’s fictional advertising world. He was depicted as the town’s mayor, with a large cheeseburger for a head, a formal suit, and a mayoral chain. The character appeared alongside Ronald McDonald and other branded figures in television advertising and promotional materials.

Mayor McCheese is sometimes confused with Officer Big Mac because both characters were hamburger-based. Their roles were different: Mayor McCheese was the civic leader of McDonaldland, while Officer Big Mac was presented as a law-enforcement character. The Hamburglar was also separate and had a different visual design and story.

The character shows how McDonald’s transformed menu items into personalities. By giving products faces, occupations, and places in a fictional community, the company created a connected advertising world that appealed particularly to children. Mayor McCheese later became less prominent as McDonald’s simplified its public-facing character branding.