What was the name of McDonald's 1970s advertising slogan built around taking a break?

McDonald's 1970s advertising slogan built around taking a break was “You Deserve a Break Today.”

The line encouraged customers to associate McDonald's with a convenient, enjoyable pause in the day. It became one of the company's best-known slogans during a period when McDonald's advertising increasingly emphasized emotional associations as well as menu items.

The wording is sometimes mixed up with “Have You Had Your Break Today?”, another McDonald's slogan used in a later period. The two lines share the word “break,” but they are separate campaign phrases and should not be treated as interchangeable.

McDonald's slogan history includes many short-lived regional and international lines. “You Deserve a Break Today” stands out because it became widely recognized and was closely linked to the brand's national advertising identity.