What was the name of McDonald's 1970s advertising campaign featuring the phrase “You, You're the One”?

“You, You're the One” was the name of a McDonald's advertising campaign used during the 1970s.

The campaign reflected McDonald's shift toward advertising that emphasized personal connection and customer familiarity, rather than only describing menu items. Its wording addressed the customer directly and presented the restaurant as a place built around individual preference.

McDonald's advertising history includes many slogan campaigns that overlapped across markets and years. That makes campaign names easy to confuse, especially because some slogans were national while others were adapted for local advertising.

This campaign should not be confused with “You Deserve a Break Today,” which became one of McDonald's most famous earlier advertising lines, or with “I'm Lovin' It,” which began internationally in the 2000s. The wording in the question identifies the 1970s campaign specifically.