What was the name of McDonald’s 1967 advertising slogan that called the chain “your kind of place”?

McDonald’s 1967 advertising slogan was “McDonald’s is your kind of place.”

The slogan belongs to McDonald’s early national branding period, when the company was developing a consistent public identity beyond individual restaurant signs. Its direct address made the customer part of the brand message and framed McDonald’s as a familiar place for a wide audience.

The line is often confused with other McDonald’s slogans from nearby decades. “You deserve a break today” became prominent in 1971, while “McDonald’s and You” appeared later. Because many slogans used similarly friendly, second-person language, exact wording and dates matter when identifying them.

McDonald’s advertising history contains numerous regional and campaign-specific lines, but the 1967 slogan is documented in the company’s broader advertising chronology. Its wording helped bridge the gap between local restaurant familiarity and national brand recognition.