What was the name of McDonald’s 1960s slogan telling motorists to find its distinctive sign?

“Look for the Golden Arches” was McDonald’s 1960s slogan telling motorists to find its distinctive sign.

The phrase connected McDonald’s advertising directly to its roadside architecture. The Golden Arches were designed to stand out from a distance, so the slogan encouraged drivers to use the bright yellow structures as a visual landmark.

This branding approach was especially important during the period when McDonald’s expanded through automobile-oriented suburbs and highways. The sign communicated recognition before customers could read a full restaurant name.

The phrase should not be confused with the later transformation of the arches into the single golden “M” logo. The slogan referred to the recognizable arches as a roadside sign, while the later logo used them as a compact corporate mark.