What was the name of McDonald's 1960s advertising campaign featuring “The Closest Thing to Home”?

“The Closest Thing to Home” was the name of a McDonald's advertising campaign from the 1960s.

The campaign used home and familiarity as emotional themes, presenting McDonald's as a comfortable and dependable place to eat. This approach helped the company broaden its identity beyond a fast-service system and toward a family-oriented restaurant brand.

The phrase is easy to confuse with later slogans because McDonald's repeatedly used ideas such as comfort, family, and everyday routines. It is also distinct from “You Deserve a Break Today,” which became associated with a major 1970s campaign, and from the 1980s line “McDonald's and You.”