What was the name of McDonald's 1960s advertising campaign built around the phrase “McDonald's is”?

“McDonald's is Your Kind of Place” was a major McDonald's advertising campaign in the 1960s.

The campaign used the phrase to present McDonald's as a welcoming place for a broad audience. Rather than focusing only on a single sandwich, the message promoted the restaurant as a familiar social destination and strengthened the emotional side of the growing brand.

McDonald's slogans changed as the company expanded and as advertising shifted toward new themes. Later campaigns emphasized taking a break, enjoying the food, or expressing affection for the brand. That sequence can make similarly structured slogans easy to mix up.

The wording in this campaign is important because it is not simply “McDonald's is your place.” The recognized slogan includes “Your Kind of Place,” a phrase that helped define the brand's 1960s advertising identity.