What was the name of McDonald's 1960 advertising campaign built around a memorable jingle?

“Look for the Golden Arches” was McDonald's 1960 advertising campaign built around a memorable jingle.

The campaign encouraged motorists and travelers to watch for the restaurant's distinctive yellow arches. This was an important branding use of the arches because it connected the architectural feature directly with finding a McDonald's location on the road.

The line appeared before the arches became the simplified graphic logo that audiences commonly associate with McDonald's. It therefore shows how the company used the physical restaurant design as a navigational and advertising device during its early expansion.

The campaign is sometimes confused with “You Deserve a Break Today,” which began in 1971. Another common mix-up is treating the phrase as the logo's official name; it was an advertising slogan rather than a separate corporate symbol.