What was the name of Levi Roots's signature product pitched on the British show Dragons' Den?

Levi Roots pitched Reggae Reggae Sauce on the British television show Dragons' Den.

The sauce was developed as a Caribbean-style condiment and became closely linked with Roots's musical and cultural identity. His television appearance introduced the product to a large audience and helped create demand beyond its earlier small-scale sales.

The pitch is remembered not only because of the product but also because it illustrates how a clear brand story can support a food business. The sauce later became available through major retail channels and formed the foundation of the Levi Roots brand.

A common mix-up is to answer Levi Roots, which is the entrepreneur's name, rather than the product requested. Another is to use a generic description such as jerk sauce; the specific branded answer is Reggae Reggae Sauce.