What was the name of Levi Roots's sauce when he pitched it on the British show Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the British show Dragon's Den.

The sauce was created as a Caribbean-inspired product and became the centrepiece of Roots's presentation to the investors. Its name connected the food product with Roots's identity as a reggae musician and performer.

The 2007 pitch led to investment from Peter Jones and Richard Farleigh. After the programme, the brand expanded through retail sales and developed into a broader food business associated with Levi Roots.

The product is sometimes described generically as jerk sauce because it uses Caribbean flavours, but its specific branded name on the programme was Reggae Reggae Sauce. That exact name is the canonical answer because the pitch concerned a named commercial product rather than a general sauce category.