What was the name of Levi Roots's sauce when he pitched it on Dragons' Den?

Levi Roots pitched a product called Reggae Reggae Sauce on Dragons' Den.

The sauce was developed as a Caribbean-inspired condiment associated with Jamaican flavours and Roots' reggae persona. Its name made the product distinctive and linked the food brand directly to the entrepreneur's musical identity.

Roots' Dragons' Den appearance became an important step in the product's commercial story. The pitch brought national attention to a food business that could then pursue wider retail distribution and brand development.

Several names may sound plausible because Jamaican cooking includes many sauces and because Roots later expanded his product range. The canonical name of the product presented in the famous pitch, however, is Reggae Reggae Sauce. It is a branded product name, not a generic term for jerk seasoning or Caribbean sauce.