What was the name of Levi Roots's sauce that won investment on Dragons' Den in 2007?

Reggae Reggae Sauce was the sauce that won investment for Levi Roots on Dragons' Den in 2007.

Levi Roots, the stage name of Keith Valentine Graham, presented his Caribbean-style sauce on the programme. The pitch became one of Dragons' Den’s most recognizable success stories because Roots combined a distinctive product with music, performance and a strong personal brand.

The sauce was originally developed from a family recipe and became the flagship product of the Reggae Reggae brand. After the television appearance, the business expanded its range and secured wider retail distribution. The success also helped Roots become a prominent food entrepreneur and public personality.

People sometimes shorten the name to “Reggae sauce”, but the product’s canonical name is Reggae Reggae Sauce. The brand was later renamed Levi Roots, while the original sauce name continued to identify the best-known product.