What was the name of Levi Roots's sauce business pitched on the British TV show Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on the British TV show Dragon's Den.

Roots, whose real name is Keith Valentine Graham, appeared on the programme in 2007. He presented a Caribbean-style jerk barbecue sauce and performed with a guitar, combining a food-business pitch with his established musical identity.

The pitch became one of the programme's best-known success stories. Roots accepted an offer of £50,000 for a 40% stake from Peter Jones and Richard Farleigh. The product was subsequently commercialised and sold through major retailers.

The name is Reggae Reggae Sauce, although the wider brand later included other Caribbean food products. The investment is often remembered as a solo Dragon deal, but the televised offer involved two investors.