What was the name of Levi Roots's sauce business featured on the British programme Dragon's Den?

Levi Roots's sauce business featured on the British programme Dragon's Den was called Reggae Reggae Sauce.

The product is a jerk-style sauce associated with Caribbean cooking and reggae culture. Its distinctive name and musical branding made it easy for consumers to remember, while the television appearance introduced the business to a large audience.

Roots presented the sauce in the Den and secured investment, after which the brand expanded through supermarkets and other channels. The episode is often cited as one of the programme's most memorable food-business pitches.

The sauce name is sometimes shortened casually to “Reggae sauce,” but the canonical product name is Reggae Reggae Sauce. It is also important not to confuse the brand with jerk seasoning generally: the Dragon's Den business centred on a specific packaged sauce.