What was the name of Levi Roots's product when he pitched it on Dragon's Den in 2007?

Levi Roots pitched a product called Reggae Reggae Sauce on Dragon's Den in 2007.

The sauce was the flagship product that introduced Roots and his brand to a national television audience. Its name and Caribbean-inspired flavour profile helped distinguish it from generic hot sauces, while the pitch communicated a clear route from a homemade recipe to a retail food business.

After the televised investment, the brand expanded into a broader range of Caribbean food products, including marinades, cooking sauces and seasonings. The pitch is often cited as an example of a Dragon's Den appearance producing substantial public visibility as well as potential investment.

The product name is sometimes shortened in casual discussion, but the canonical name used by the brand is Reggae Reggae Sauce. It should not be confused with Roots's later product extensions, which used the same brand identity but different product descriptions.