What was the name of Levi Roots' sauce brand pitched on BBC's Dragons' Den?

Levi Roots pitched his sauce brand Reggae Reggae Sauce on BBC's Dragons' Den.

Roots, whose real name is Keith Valentine Graham, presented the Caribbean-style sauce during the third series of the programme in 2007. The pitch combined a food product with Roots' identity as a reggae musician and performer, helping make the presentation one of the show's most memorable.

Peter Jones and Richard Farleigh invested in the business. The brand later expanded beyond its original sauce into a wider range of Caribbean-inspired food products, and Roots became closely associated with the name in British popular culture.

The title is sometimes shortened informally to “Reggae Sauce,” but the official brand name is Reggae Reggae Sauce. It should also not be confused with Levi Roots' personal stage name or with the company that later produced and marketed the products.