The first name of the Dragon known professionally as Peter Jones is Peter.
Peter Jones is the full professional name of the British entrepreneur and television investor. He became a Dragon when the BBC programme launched in the UK and has remained one of its most recognisable long-term panel members.
Jones has built and invested in businesses across technology, retail, leisure and consumer products. His public profile has made his name familiar enough that questions about him can sometimes create confusion between his first name and the names of other Dragons, particularly Peter-related business brands.
The answer is deliberately about the person's first name, not his company portfolio or a television nickname. Jones was born in Langley, Berkshire, in 1966 and was appointed Commander of the Order of the British Empire in 2009 for services to business and young people.