What was Rachel Elnaugh's business called before she appeared on BBC Dragon's Den?

Rachel Elnaugh's business was called Red Letter Days before she appeared on BBC Dragon's Den.

Red Letter Days was a British experience-gift company. It sold vouchers for activities and special experiences, offering an alternative to conventional physical presents. The business made Elnaugh a prominent entrepreneur and led to her place on the original Dragon's Den panel.

Elnaugh's business later experienced financial difficulties and entered administration in 2005. Businessman Peter Jones subsequently acquired the company and relaunched it. This history is why Red Letter Days is often mentioned both in accounts of Elnaugh's entrepreneurial career and in discussions of Jones's investments beyond the television programme.