What was McDonald's first national advertising campaign to feature Ronald McDonald?

“McDonald's Is Your Kind of Place” was McDonald's first national advertising campaign to feature Ronald McDonald.

The campaign helped establish the clown as a central character in McDonald's national branding. Instead of presenting the restaurant only as a place to buy hamburgers, the advertising positioned it as a welcoming, family-oriented destination.

Ronald McDonald had appeared in local Washington, D.C., advertising before the national campaign. His national exposure made him part of a larger character system that McDonald's used to speak to children and families.

This campaign is often confused with later McDonald's slogans, including “You Deserve a Break Today.” The two belong to different periods, and the earlier “McDonald's Is Your Kind of Place” campaign is the one associated with Ronald's first national advertising role.