What was McDonald's corporate name changed to in 1960?

McDonald's corporate name was changed to McDonald's Corporation in 1960.

The change reflected the company's rapid expansion under Ray Kroc. Before 1960, the business operated as McDonald's Systems, Inc., a name connected to the operating and franchising system created around the McDonald brothers' restaurant model.

The corporate renaming helped distinguish the growing national organization from an individual restaurant or regional operation. By this period, McDonald's was developing a recognizable identity through standardized menus, restaurant layouts, packaging, and advertising.

The name McDonald's Corporation remained the company's formal corporate name for decades. In 2016, the parent company changed its legal name to McDonald's Corporation's successor structure, McDonald's Corporation continuing as the principal corporate identity; the widely recognized consumer brand itself remained McDonald's. The 1960 change is therefore an important early milestone in the company's branding history.