What was McDonald's corporate name after its 1961 reorganization?

After its 1961 reorganization, the company became McDonald's Corporation.

Ray Kroc acquired the exclusive rights to franchise the McDonald brothers' restaurant system and built a larger business around standardized operations, recognizable signage, and consistent customer experience. In 1961, the business was reorganized under the McDonald's Corporation name as Kroc's organization expanded beyond the original San Bernardino restaurant.

The corporate name helped distinguish the growing franchising enterprise from the individual restaurant founded by Maurice and Richard McDonald. It also reflected the company's shift toward a national and eventually international brand.

The name is sometimes confused with McDonald's System, Inc., an earlier corporate name associated with the business. That distinction matters because the reorganization and naming change occurred during the period when McDonald's was becoming a major branded chain rather than a single California operation.