What was McDonald's advertising slogan in the 1971 campaign built around a customer break?

McDonald's used the advertising slogan “You Deserve a Break Today” in its 1971 campaign.

The slogan positioned a McDonald's visit as a small reward during a busy day. Rather than focusing only on the menu, the campaign connected the restaurant with rest, convenience, and a moment of personal enjoyment. Its wording became one of the best-known lines in American advertising history.

The phrase is sometimes confused with “I'm Lovin' It,” the later global campaign introduced in 2003. These slogans belong to different periods of McDonald's branding. “You Deserve a Break Today” is especially associated with the early 1970s, while “I'm Lovin' It” became the company's long-running modern tagline. McDonald's has used many regional and temporary advertising lines, but this question refers specifically to the 1971 campaign.