What was McDonald’s 1984 advertising slogan featuring the words “great taste”?

McDonald’s 1984 advertising slogan was “It’s a Good Time for the Great Taste of McDonald’s.”

The slogan linked two ideas that frequently appeared in McDonald’s advertising: an upbeat social moment and the taste of the food. Its wording placed the restaurant’s name directly inside the tagline, making the brand easy to identify when the line was heard without a logo or storefront.

McDonald’s changed slogans repeatedly across the late twentieth century, so nearby campaign years are easy to confuse. “Nobody Can Do It Like McDonald’s Can” belonged to an earlier period, while “You, You’re the One” was another separate slogan. The wording in the question is the longer 1984 line, rather than shortened versions sometimes used in summaries.

The campaign belongs to McDonald’s established era of national television advertising, when memorable musical phrases and repeated brand names helped turn short commercials into widely recognized parts of popular culture.