What was Levi Roots's real name when he appeared on the British Dragons' Den?

Levi Roots's real name is Keith Valentine Graham.

Levi Roots is the stage and professional name of British-Jamaican musician, chef and entrepreneur Keith Valentine Graham. He used the name Levi Roots for his music and food businesses, including the Reggae Reggae Sauce brand that he presented on Dragons' Den.

The 2007 pitch made Roots widely known beyond his earlier career in music. He secured investment from Peter Jones, and the resulting food business developed into a major commercial brand. His public identity therefore combines entertainment, Caribbean food and entrepreneurship rather than representing a separate person from the sauce founder.

Names associated with the pitch can be confusing because “Levi Roots” is the name used on the packaging, in the programme and in much of the media coverage. The legal or birth name behind that public persona is Keith Valentine Graham. It should not be shortened to Keith Graham when the question asks for the full name.