What was Levi Roots's product called when he pitched it on Dragon's Den?

Levi Roots pitched Reggae Reggae Sauce on Dragon's Den.

Roots presented the Caribbean-style sauce as a commercial food product and described its connection with his musical and culinary background. The product's distinctive name and branding helped make the pitch especially memorable to viewers.

The appearance resulted in a joint investment offer from Peter Jones and Richard Farleigh. Reggae Reggae Sauce later gained wider retail distribution and became the foundation of the Levi Roots brand, which expanded into other food products and restaurant ventures.

The product is sometimes described generally as jerk sauce because it is associated with Caribbean cooking. Its actual branded name, however, is Reggae Reggae Sauce, and that is the name used for the product linked to the Dragon's Den pitch.