What was Levi Roots's Dragon's Den product called?

Levi Roots's Dragon's Den product was called Reggae Reggae Sauce.

Levi Roots, the stage name of Keith Valentine Graham, pitched his Caribbean-style barbecue sauce on the programme in 2007. The product was presented as a sauce with Jamaican influences and a strong connection to Roots's musical and cultural identity.

The pitch became one of the programme's most memorable success stories. Roots secured a £50,000 investment for a 40% share of the business from Peter Jones and Richard Farleigh. The sauce was subsequently commercialised through a wider product range under the Reggae Reggae brand.

The name is sometimes shortened informally to “Reggae sauce,” but the canonical product name is Reggae Reggae Sauce. The deal also helped turn Roots from a musician and food entrepreneur into a nationally recognised branded-food businessman.